Retention
How many users come back after installing
Retention measures how many users open your app again after day 0 (install day). Day-7 retention of 20%+ is considered good for most apps. Day-30 above 10% is excellent. Low retention = users installing but not sticking. Focus on Day-1 first — if they don't come back in 24 hours, they rarely come back at all.
Retention cohorts
Day 1
0%
0 of 0 users
Below average (<15%)
Day 7
0%
0 of 0 users
Below average (<5%)
Day 30
0%
0 of 0 users
Below average (<2%)
💡 How to improve retention
Day-1 low? Add a push notification 1–2 hours after install with a clear value prompt.
Day-7 low? Check your onboarding — users who don't reach the core action in session 1 rarely return.
Day-30 low? Build a habit loop. Daily utility or weekly content drops keep users coming back.